Work with me
Start small. Every engagement begins with the evidence you already have, and you keep everything: my methods, my reasoning, my templates. I'm an open book.
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P/MF Sanity Check
Your P/MF strategy, reworked in 2 hours.
$499One 2-hour working session
For: Founders who suspect something is off (no traction, unclear ICP, a pitch that doesn’t land) and want an outside detective to look at the evidence.
What happens
- You send what you have before we meet: pitch deck, landing page, any data or customer notes
- A 2-hour live session, assisted by Claude Code and my P/MF method, going through the four variables: ICP, value proposition, MVP core features, business model
- Everything we produce is saved as files in your own repo: your P/MF context, ready for your team and your AI agents to build from
You walk away with
- A reworked P/MF strategy
- Your core assumptions, and what’s missing
- How to validate them, starting with the first experiment
Fit guarantee. If after 30 minutes either of us sees I’m not the right person for this, I’ll stop and refund you in full.
Book a Sanity CheckICP Sprint
Find out which customer is real, with evidence, in 4 weeks.
$4,0004 weeks, fixed scope
For: Founders with two or three possible customer types and no proof yet which one is real.
What happens
- Map your ICP hypotheses
- Prioritise the 3 assumptions to test first
- Design 3 experiments with falsifiable predictions: we define what would prove each one wrong before we look
- Run, review and redirect as the signal comes in
- Weekly check-in, plus WhatsApp or Slack support between calls
You walk away with
- Which customer type is your real ICP
- The value proposition that gets them to sign up
- A read on your pricing model
- Clear next-step recommendations
ICP Guidance
You run the work. I guide, review and keep you on track.
$1,400 / monthMonthly, cancel any time
For: Founders who want to do the ICP and validation work themselves, with an experienced guide beside them.
What happens
- A weekly 1-hour Zoom sync (about 4 hours a month)
- WhatsApp or Slack support as questions come up (another 2 to 4 hours, up to 8 hours a month in total)
- Typically $1,200 to $1,600 a month, depending on support volume
You walk away with
- Cadence and momentum
- Decisions made on evidence, not opinion
Fractional CPO
A senior product leader in your team, part-time, fast.
Let’s talk firstOngoing
For: Startups that need product leadership now, before the right time to hire a full-time head of product.
What happens
- Bring the voice of the customer into every decision
- Work with your dev and marketing teams on what creates value for customers and for the business
- Prototyping, user testing, validation and go-to-market
You walk away with
- Product decisions made fast, and made right
Book your P/MF Sanity Check
$499, one 2-hour working session. If after 30 minutes either of us sees I’m not the right person for this, I’ll stop and refund you in full. Pick a time below, or open the booking page in a new tab.
Not sure where to start?
Most founders start with a Sanity Check. If it shows the ICP is the open question, the next step is usually an ICP Sprint. If you'd rather try the method yourself first, Plan PMF is free.
Or just book a free 20-minute intro call. I talk to early-stage founders every day.
Terms
- Monthly engagements are paid one month in advance, by wire transfer, credit card or PayPal.
- You can end our engagement at any time, without notice. Any unused time is refunded within 14 days.
- VAT not included, where it applies.