Take the elevator rideThe ride Talk to Adi

Work with me

I work with founders as their fractional CPO, or on a focused piece of the P/MF puzzle. Every engagement begins with the evidence you already have, and you keep everything: my methods, my reasoning, my templates. I'm an open book.

5.0 from 47 founder reviews on GrowthMentor · All testimonials

Recommended first step

P/MF Sanity Check

Your P/MF strategy, reworked in 2 hours.

$499One 2-hour working session

For: Founders who suspect something is off (no traction, unclear ICP, a pitch that doesn’t land) and want an outside detective to look at the evidence.

What happens

  • You send what you have before we meet: pitch deck, landing page, any data or customer notes
  • A 2-hour live session, assisted by Claude Code and my P/MF method, going through the four variables: ICP, value proposition, MVP core features, business model
  • Everything we produce is saved as files in your own repo: your P/MF context, ready for your team and your AI agents to build from

You walk away with

  • A reworked P/MF strategy
  • Your core assumptions, and what’s missing
  • How to validate them, starting with the first experiment

Fit guarantee. If after 30 minutes either of us sees I’m not the right person for this, I’ll stop and refund you in full.

Book a Sanity Check

ICP Sprint

Find out which customer is real, with evidence, in 4 weeks.

$4,0004 weeks, fixed scope

For: Founders with two or three possible customer types and no proof yet which one is real.

What happens

  • Map your ICP hypotheses
  • Prioritise the 3 assumptions to test first
  • Design 3 experiments with falsifiable predictions: we define what would prove each one wrong before we look
  • Run, review and redirect as the signal comes in
  • Weekly check-in, plus WhatsApp or Slack support between calls

You walk away with

  • Which customer type is your real ICP
  • The value proposition that gets them to sign up
  • A read on your pricing model
  • Clear next-step recommendations
Start an ICP Sprint

ICP Guidance

You run the work. I guide, review and keep you on track.

$1,400 / monthMonthly, cancel any time

For: Founders who want to do the ICP and validation work themselves, with an experienced guide beside them.

What happens

  • A weekly 1-hour Zoom sync (about 4 hours a month)
  • WhatsApp or Slack support as questions come up (another 2 to 4 hours, up to 8 hours a month in total)
  • Typically $1,200 to $1,600 a month, depending on support volume

You walk away with

  • Cadence and momentum
  • Decisions made on evidence, not opinion
Talk about Guidance

For funds, studios and accelerators

Portfolio packs

Running a fund, studio or accelerator? Portfolio packs are prepaid Sanity Checks for the founders you choose to support. Contact me for details.

Long-time mentor at MassChallenge.

For funds

Book your P/MF Sanity Check

$499, one 2-hour working session. If after 30 minutes either of us sees I’m not the right person for this, I’ll stop and refund you in full. Pick a time below, or open the booking page in a new tab.

Not sure where to start?

I recommend starting with a Sanity Check. In 2 hours you'll have a clear plan of what to do next. If you hire me as your fractional CPO, I'll execute it. If the plan shows the ICP is the open question, an ICP Sprint is the focused alternative. If you'd rather try the method yourself first, PMF Detective is free.

Or just book a free 20-minute intro call. I talk to early-stage founders every day.

Terms