“They sign up, but never get the value”

Activation Sprint

From $3,4992 to 4 weeks, scoped in the P/MF Diagnosis

For: Founders whose sign-ups don’t turn into active users.

What’s usually behind it: Value proposition and product. The P/MF Diagnosis confirms which.

Paths I may take

• Define the Aha! Moment, in your customer’s words
• Map the shortest path to it, and find where users drop off
• Check the product against the promise that brought them in
• Interviews and user tests with people who stalled
• Experiments on onboarding and the first session

Every startup is different, so which paths we take is a case-by-case decision, based on what the P/MF Diagnosis finds.

How it works

• We start with a P/MF Diagnosis. It shows which paths to take, so you don’t pay for the ones you don’t need
• A fixed scope, a fixed end date, and what would prove us wrong, written down before we look
• A weekly check-in, plus WhatsApp or Slack support between calls
• Everything is saved as files in your own repo: your team and your AI agents can build from it

You walk away with

• Where users drop before the value, and why
• What to cut, change or build first
• A tested path to the Aha! Moment

Already know what you need? Tell me about your situation.