“They try it, then leave”

Retention Sprint

From $3,4992 to 4 weeks, scoped in the P/MF Diagnosis

For: Founders whose users try the product, then drift away.

What’s usually behind it: ICP and product. The P/MF Diagnosis confirms which.

Paths I may take

• Retention by cohort and by customer type: who stays, and who leaves
• Interviews with users who stayed and users who left
• Check whether the people leaving are your ICP at all
• Check the product against the market assumptions
• Experiments on the habit, or on who you let in

Every startup is different, so which paths we take is a case-by-case decision, based on what the P/MF Diagnosis finds.

How it works

• We start with a P/MF Diagnosis. It shows which paths to take, so you don’t pay for the ones you don’t need
• A fixed scope, a fixed end date, and what would prove us wrong, written down before we look
• A weekly check-in, plus WhatsApp or Slack support between calls
• Everything is saved as files in your own repo: your team and your AI agents can build from it

You walk away with

• Why users leave, and whether it’s the market or the product
• Who your best customers are, and what keeps them
• What to change first

Already know what you need? Tell me about your situation.