“Am I selling to the right market?”

Acquisition Sprint

From $3,4992 to 4 weeks, scoped in the P/MF Diagnosis

For: Founders with no traction, or two or three possible customer types and no proof yet which one is real.

What’s usually behind it: ICP and value proposition. The P/MF Diagnosis confirms which.

Paths I may take

• Customer discovery: I run the interviews with your potential customers, on your behalf, and you get the recordings
• Surveys to test what the interviews suggest, at scale
• ICP hypotheses: who has the problem worst, and how to find more of them
• Value proposition tests: which promise makes them act
• Validation experiments, such as landing pages and outreach, each with a clear GO or PIVOT line

Every startup is different, so which paths we take is a case-by-case decision, based on what the P/MF Diagnosis finds.

How it works

• We start with a P/MF Diagnosis. It shows which paths to take, so you don’t pay for the ones you don’t need
• A fixed scope, a fixed end date, and what would prove us wrong, written down before we look
• A weekly check-in, plus WhatsApp or Slack support between calls
• Everything is saved as files in your own repo: your team and your AI agents can build from it

You walk away with

• Which customer type is your real ICP
• The value proposition that gets them to act
• Their words, to use in your positioning
• Clear next steps

Already know what you need? Tell me about your situation.