About Adi Shmorak
Fractional CPO. Product/Market Fit Detective. Based in Jerusalem, working with founders everywhere.
As a kid I read detective books under the covers with a flashlight. Sherlock Holmes was my hero: the master of logic, reasoning and backward thinking. I didn't become a detective. I went into sales, then marketing, business development and finally product.
In 2019 I started mentoring early-stage startups at MassChallenge on their P/MF challenges. Founders' questions felt like riddles, part of a bigger mystery. I've been solving them ever since.
How I work
I help founders solve the four variables of Product/Market Fit, in order:
- ICP: who it's for
- Value Proposition: why they should care
- Product: how you deliver on the promise
- Business Model: how value comes back to you
The tools are assumptions, experiments and decisions. The method is backward reasoning: start from the evidence and work back to the cause.
I'm not a consultant who hands over a deck and leaves. I get my skin in the game and join you in the trenches.
What founders say
Read testimonials from founders I’ve worked with.