A p/mf detective agency

"The only thing that matters is getting to product/market fit"Marc Andreesen

Who am i?

I'm Adi Shmorak, a P/MF detective.
I employ backward reasoning to help startups get on track to P/MF.
It started back in 2019 when I started mentoring at MassChallenge (a zero equity accelerator).
Working with early-stage startups on their P/MF challenges really got me excited.
So I've been doing that ever since.


Before that, I was CPO and interim CEO at CoderZ, an EdTech startup.
Since then, I've worked with hundreds of startup founders,
providing them with guidance and focus on their journey.

My Services

My role is to help you create maximum value for your users,
and your business.
But I'm not a consultant.
I get my skin in the game and will join you in the trenches.
It's how I hone my skills, stay sharp, and do my best work.

I've worked with startups in multiple domains,
including Fintech, Proptech, Wellness, MusicTech and Edtech.
The methodologies for achieving P/MF remain the same.

Along the way, I've met remarkable founders.
Scroll down👇 for some testimonials.

Got P/MF?

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Idea to Startup in 4 Steps - Your Quick Guide to Product/Market Fit.
4 insightful lessons to help you get on track to P/MF.



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