# Work with Adi Shmorak, The P/MF Detective

> Canonical: https://adidacta.com/work-with-me

Prices in USD, VAT not included where it applies. Most founders start with the P/MF Sanity Check. A free intro call is also available.

### P/MF Sanity Check: $499

Your P/MF strategy, reworked in 2 hours. One 2-hour working session.

For: Founders who suspect something is off (no traction, unclear ICP, a pitch that doesn’t land) and want an outside detective to look at the evidence.

- You send what you have before we meet: pitch deck, landing page, any data or customer notes
- A 2-hour live session, assisted by Claude Code and my P/MF method, going through the four variables: ICP, value proposition, MVP core features, business model
- Everything we produce is saved as files in your own repo: your P/MF context, ready for your team and your AI agents to build from

Outcome: A reworked P/MF strategy; Your core assumptions, and what’s missing; How to validate them, starting with the first experiment.

Guarantee: If after 30 minutes either of us sees I’m not the right person for this, I’ll stop and refund you in full.

Book directly: https://tidycal.com/adi1/pmf-sanity-check-extended

### ICP Sprint: $4,000

Find out which customer is real, with evidence, in 4 weeks. 4 weeks, fixed scope.

For: Founders with two or three possible customer types and no proof yet which one is real.

- Map your ICP hypotheses
- Prioritise the 3 assumptions to test first
- Design 3 experiments with falsifiable predictions: we define what would prove each one wrong before we look
- Run, review and redirect as the signal comes in
- Weekly check-in, plus WhatsApp or Slack support between calls

Outcome: Which customer type is your real ICP; The value proposition that gets them to sign up; A read on your pricing model; Clear next-step recommendations.

Enquire: https://adidacta.com/contact?interest=icp-sprint (or via the API with "interest": "icp-sprint")

### ICP Guidance: $1,400 / month

You run the work. I guide, review and keep you on track. Monthly, cancel any time.

For: Founders who want to do the ICP and validation work themselves, with an experienced guide beside them.

- A weekly 1-hour Zoom sync (about 4 hours a month)
- WhatsApp or Slack support as questions come up (another 2 to 4 hours, up to 8 hours a month in total)
- Typically $1,200 to $1,600 a month, depending on support volume

Outcome: Cadence and momentum; Decisions made on evidence, not opinion.

Enquire: https://adidacta.com/contact?interest=icp-guidance (or via the API with "interest": "icp-guidance")

### Fractional CPO: Let’s talk first

A senior product leader in your team, part-time, fast. Ongoing.

For: Startups that need product leadership now, before the right time to hire a full-time head of product.

- Bring the voice of the customer into every decision
- Work with your dev and marketing teams on what creates value for customers and for the business
- Prototyping, user testing, validation and go-to-market

Outcome: Product decisions made fast, and made right.

Enquire: https://adidacta.com/contact?interest=fractional-cpo (or via the API with "interest": "fractional-cpo")

Terms: Monthly engagements are paid one month in advance, by wire transfer, credit card or PayPal. You can end our engagement at any time, without notice. Any unused time is refunded within 14 days. VAT not included, where it applies.

Adi has worked with over 100 founders since 2019. He has 75 published testimonials from founders, accelerator leads and product executives (GrowthMentor, LinkedIn, Google, Facebook and direct), and a 5.0/5 average across all 47 reviews on GrowthMentor (https://www.growthmentor.com/mentors/adi-shmorak). Full text: https://adidacta.com/testimonials.md